Market Research

What you don't know can hurt your organization. Brio's market research services can help you uncover sales potential, identity opportunities and obstacles relating to expansion, evaluate your current image as seen by your clients/customers/competitors, and much more.

We provide valuable assistance through:

Expansion strategies
Deployment strategies
Customer satisfaction data
Focus groups
Customer optimization surveys
B2B surveys
Employee surveys
Targeted direct mail

Competitive Intelligence

A simple definition to an complex, multi-layered process...

Competitive intelligence is the calculated monitoring of an organization's competitors. Your competitors are those firms with whom you compete for market share. CI not only brings current information to the table, but also helps you determine what your competitors are most likely to do in the future.

The Difference Between Market Research and Competitive Intelligence

The fundamental focus of market research is doing things right. It identifies existing and potential problems relating to the task of the profitable marketing of products and/or services.

The fundamental focus of competitive intelligence is doing the right thing. It identifies key information that will directly impact your current and future strategy.

The intelligence tools used by Brio Marketing Group differ with respect to your specific situation. For example, your sales team may be consistently up against one or two competitors, and your company's conversion ratio from presentation to sale is less than anticipated. You and your sales team would need to understand and know as much as possible about your competitors' products, special offerings, level of customer service, profit margin, internal incentives, sales goals, current/future marketing strategies... and, most importantly, how all of these results compare to your organization.

The intelligence tools we would use for this situation would differ from those used to handle a situation relating to competitors who have convinced some of your key staff to join their company.

Brio Marketing Group works with you to (1) clearly identify your specific situation and then (2) carefully define and implement the necessary intelligence to bring the results to the table for final evaluation.