Get The Skinny On Marketing

In this section of the Brio site, you will find a variety of information that you may find helpful, interesting or simply entertaining. The Skinny changes each month, so please visit us again.

Saddle Stitch
You may have heard a printing or advertising rep use this term. It is simply a binding method using staples at the fold of the pages.

Bitmap
Any picture you see on a web page is a bitmap. However, bitmaps come in a variety of file formats, including GIF, JPEG, TIFF, BMP, PICT, PCX and DIB. (This is one of the reasons why web designers are so important.)

Dummy
It's much more creative than name calling. It is a mock up of a print piece that shows the client content placement, design, and color in detail, prior to it going to finished format for the printer.

Hit The Links

The hub for Augusta local businesses in Augusta and the CSRA.